About Us

Built for Independent Businesses That Want to Perform at a Higher Level

About

As a Member-Owned cooperative, Primera is built for distributors who are focused on growing their business while staying independent, alongside supplier partners committed to long-term success. With more than 25 years of experience and a network that spans more than 40 companies and 500 locations, Primera brings scale, consistency, and proven performance to the market.

Today, Primera is the largest cooperative of its kind in North America, with a track record of helping members and partners work together more effectively, compete more confidently, and grow stronger over time.

Our Mission

Leverage our group’s combined size and scale to provide our Member-Owner Companies and our Supplier Partners with the tools, skills, knowledge, and innovation that create exceptional returns and competitive advantages that ensure they grow and prosper

Our Values

How Primera Works

Action is what sets Primera apart. Participation creates value, and our proven process keeps that value growing through continuous improvement. Explore how it works by clicking on the circles below.

AlignThumbnail



Align

Members and supplier partners focus on shared priorities

LeverageScaleThumb



Leverage Scale

Collective scale is used intentionally for growth

ShareDataThumb



Share Data

Visibility improves decision-making

ExecuteThumb



Execute

Programs are implemented across the network

EngageThumb



Engage

Members collaborate and improve together

Lines2

Real Results from Real Members & Suppliers

Market Access

“Primera helps us connect to the right customers because of the relationships they’ve built over decades of credibility in the market.”

– Kyle Engstrom, Milwaukee Tool
Extension of Team

“They’re kind of an extension of our team. Bouncing ideas, suggesting targets, that’s been invaluable.”

– Sean Chaney, DLF Scale and Reach
Scale and Reach

“We push one button at Primera, and that button pushes 50 members.”

– Blaine Pinkerton, Nufarm
Cross-Vertical Opportunity

“You get access to a broader base of customers. Lawn care, IVM, greenhouse, golf, retail.”

– Neil Cleveland, PBI-Gordon Corporation
Operational ROI

“The profitability is why we’re here. Reconciling vendor programs alone would require two extra headcount. Primera handles that.”

– Michael Maravich, Ewing Outdoor Supply
Member Network Value

“One idea from another member has saved us thousands.”

– Jordon Droll, AmeriTurf
Lines2

History

2001

Milestone

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna.

2001

2003

Milestone

I am timeline card content. You can change me anytime. Click here to edit this text.

2003

2009

Milestone

I am timeline card content. You can change me anytime. Click here to edit this text.

2009

2023

Milestone

I am timeline card content. You can change me anytime. Click here to edit this text.

2023

Events & News

Primera Annual Meeting & Supplier Expo 2026

August 2–5 | Sheraton Puerto Rico

Learn More
Executive Search: Chief Executive Officer
Primera Welcomes Tyler Smith as Category Manager to Strengthen Strategic Growth and Supplier Partnerships
Primera Celebrates 25 Years of Building Independent Advantage Through CooperativeOwnership
Read All News

Is Primera Right for You?

Let's Talk

Primera is built for Independent Distributors and Supplier Partners who value collaboration and are willing to engage. If you’re ready to take your business to the next level, contact us today!

Let's Talk