Chief Executive Officer  Reports To: Board of Directors Direct Reports: Vice President of Marketing & Member Engagement, Category Manager (additional direct reports, including finance and technology leadership to be structured in partnership…

April 2026 – Primera, is proud to announce the addition of Tyler Smith as Category Manager. This strategic addition reinforces Primera’s commitment to delivering enhanced value, deeper Supplier alignment, and…

Primera Celebrates 25 Years of Building Independent Advantage Through Cooperative Ownership BEL AIR, Md. — For 25 years, Primera has turned a core belief into reality: independent distributors are stronger…

  Primera Welcomes California Landscape Supply, as our Newest Member-Owner March 2026 — Primera is proud to announce that California Landscape Supply has joined the cooperative as its newest Member-Owner.…

Primera, a Member-Owned cooperative serving the turf, ornamental, and specialty green industry, is proud to announce a new strategic partnership with Gemplers, a family-owned supplier of commercial-grade tools and outdoor…

Supplier Spotlight: Mountain View Seeds We’re excited to shine the spotlight on Mountain View Seeds (MVS) a long-standing Primera Supplier Member and a trusted partner in turfgrass and forage seed…

Primera Welcomes NE Nursery, as Newest Member-Owner, Strengthening Industry Collaboration and Growth October 2025 — Primera is proud to announce that Northeast Nursery, Inc. has joined the cooperative as its newest Member-Owner. Founded in…

Primera is proud to feature Albaugh Specialty Products, a division of Albaugh, LLC, a family-owned company founded in 1979 by Dennis Albaugh and headquartered in Ankeny, Iowa. For more than…

August 4, 2025 – Primera, Inc. Bel Air, MD – July 28, 2025 – Primera, a cooperative built for independent distributors, is proud to announce the 2025–2026 Board of Directors. This group…

June 20, 2025 – Primera, Inc. Primera is pleased to announce that SMITH® Spreaders & Sprayers, a flagship brand of The Fountainhead Group, has joined our cooperative as a Supplier Partner. This partnership…

FOR IMMEDIATE RELEASE Primera Welcomes Hello Nature to Expand Sustainable and Specialty Product Offerings June 18, 2025 – Primera is delighted to announce that Hello Nature, a leading innovator in slow-release, poultry-based…

Strategic investment in data excellence positions Primera and its Member-Owners as industry leaders in analytics, reporting, and supplier collaboration June 11, 2025 – Primera, Inc — Primera, a Member-Owned cooperative…

June 13, 2025 – Primera is proud to announce that Marion Ag Service, Inc. has joined our cooperative as a Member-Owner, underscoring our commitment to strengthening independent distribution in the…

June 16, 2025 – Primera is proud to announce that Russo Power Equipment has joined our cooperative as a Member-Owner, further expanding their rapidly growing turf business and bringing their…

June 3, 2025 – Primera, Inc. Primera, a Member-Owned cooperative serving the turf, ornamental, and specialty green industry, is proud to announce a strategic partnership with Milwaukee® Tool, a global…

Bel Air, MD – July 30th, 2024 – Primera, a premier cooperative dedicated to equipping our Member-Owners with the tools, skills, knowledge, and innovations necessary for exceptional returns and competitive…

May 6th, 2024 – Primera Cooperative, a leading cooperative dedicated to serving the Green Industry, is thrilled to announce the addition of Village Outdoors as a new Member-Owner. This partnership…